Case Study: WTFRU Wearing App

Project Summary


WTFRU Wearing Fashion App



My Role

UX Designer

Project Date



WTFRU Wearing is an app for people who need immediate fashion advice and for people who enjoy looking at and rating fashion. A person posts a picture of their current outfit and sets a time for how long the picture will be available for viewing. Anyone using the app can swipe to vote yes/no on the outfit. The poster can see the vote tally and decide whether or not to wear the outfit.

The app draws on design elements from existing social media platforms in order to maintain familiarity. Users will find the app fun, entertaining and helpful.


People are constantly looking for validation and approval of their fashion choices on social media platforms like Instagram and Snapchat. The challenge is when they are about to walk out the door and need feedback immediately, not days later.

Project Goals

  • Provide immediate fashion feedback.
  • Customize user feed based on personal preferences.
  • Create a safe space to avoid shaming and bullying.
  • Create a fun, easy, and accessible experience.

User Research

User Research Goals

  • Identify primary market demographic
  • Determine level of interest
  • Discover possible user stories
  • Analyze comparative and competitive apps
  • Identify design elements to maintain familiarity

Survey and Interviews

Interviews were conducted both individually and in a group setting. Participants ranged from early 20s to early 50s. Most had a medium level of interest in fashion and how they presented themselves to the public. They were asked about what occasions they dress up, and when and how they look for fashion advice or feedback.

The Google Forms survey was open to the public. It was advertised on social media platforms and various Slack channels.


The survey advertisement called for fashionistas, but was not gender specific. Of the 39 participants, 29 identified as women. This may be the telling indicator of a primary demographic. Almost everyone interviewed or surveyed expressed some interest in giving and receiving feedback. The overall response to the idea of the app was enthusiastic.

Common feature requests
  • Need for privacy and security

  • Ability to filter voting feed

  • Ability to create multiple personas for different occasions

  • Ability to describe the occasion for an outfit

No Comments

There were extensive discussions on whether or not to allow comments on photos. The majority agreed that fashion and body images are incredibly sensitive issues. While comments could be helpful, there’s not a pragmatic way to filter out insults or bullying. Therefore, at the least the early iterations of the app will not include comments. Further iterations could after friends and family groups are established.

User Stories

Test participants identified two user stories that helped guide design.


From the user research, I developed three personas based on a typical user of the app. These personas will further help identify and personalize user stories.

Comparative Analysis

These popular social media and photo sharing apps were compared to consider similarities at a high business level, and a deep look into the design elements they may share with the app.

Instagram    Snapchat    TikTok

OKCupid     Photofeeler     Pinterest 

The key to success for all of these apps are intuitive design elements. A user can quickly understand how to use the app with a minimal amount of pain points. Using versions of these elements in a new app will allow users to adapt quickly.

Business Viability

Photofeeler is the closest competitor to WTFRU Wearing. The purpose of the app is for individuals to receive feedback on the quality of the photos they use for business, dating, and social media apps.

Aside from Photofeeler, all of these are multi-billion dollar companies. The success of this app is driven by the success of similar photo sharing apps. It provides a similar service with the enhanced benefit of immediacy that other apps do not offer.


Design Principles

  • Familiar, intuitive user flow
  • Accessible color scheme to highlight photos
  • Scalable, allowing app to add new features

Design Process

The understanding of the persona journeys directed the user and task flows to create a familiar, intuitive feel.

The rough sketches were created on notecards to quickly simulate the app.

After testing the flow of the sketches, wireframes were created in Figma to determine placement of the graphic elements and further refine the user flow. The goal here was to emulate other popular apps to simplify the learning curve and give an intuitive feel.

The style tile represents the look and feel of the app. The logo and colors were chosen to give a light and fun feel so the user wouldn’t take the app too seriously.

When created the high definition version, the color palette and design remained neutral in order to emphasize the photos of the outfit.

User Testing

The app was tested through 3 iterations of Figma Prototypes including wireframes and two versions of hi-def. Tests were both self-guided and during live interviews. Participants were adults from the early 20s to 50s, multiple genders and levels of interest in fashion.

User Testing Results

The app had an overwhelmingly positive response. Participants enjoyed the concept. They called the design “intuitive”, and the swipe function “relaxing”. Everyone was able to complete the tasks of creating an account, voting for photos, and posting their own photo.

"Super natural, easy to flow through."
Test Participant
"I don’t look to others for outfit approval or clothing advice – That said, I love this app! Why? I see new and repeat customers every day and I need to track what I’m wearing to avoid repeat outfits. I would buy WTFRU Wearing and I’d use it every single day.
Wendy N.


Design interactions focused on details such as the size of the buttons and fields. Users requested instructions, so these frames were added after account creation:

More advanced iterations

  • Photo editing options including face blurring
  • Closet Organizer
  • Groups, Friends, and
  • Family-Only posts
  • Gamification and leader boards
  • Advertising and Shopping


WTFRU Wearing is a fun social app that synthesizes the best parts of popular apps to create a friendly way to receive immediate feedback on fashion. Testing demonstrated the success of the simple and intuitive flow.  Test participants are excited about the concept and would like to see the app become a reality.

Next Steps

In response to the enthusiasm for the app, I am going to pursue channels to start the creation process. If you’re interested in helping make this app a reality, [link] contact me. WTRFU waiting for!